LET’S BE REAL. NO ONE LIKES BEING SWEATY. IT SOAKS YOUR CLOTHES, STINGS YOUR EYES AND RUINS YOUR LOOK.
BUT THERE’S ANOTHER SIDE TO SWEAT. A MORNING JOG TO KEEP THE CHOLESTEROL DOWN. TRAINING
FOR THE FINALS. PLAYING IN IT. WAITING OUTSIDE FOR THAT BIG INTERVIEW. OR FIRST DATE.
BEING CHASED BY ZOMBIES - THE KIND IN 28 DAYS LATER. CHASING DREAMS.
SWEAT IS THE DIRECT RESULT OF EFFORT, AND THE POLAR OPPOSITE
OF INACTION AND APATHY. ELVIS ASKED FOR “A LITTLE LESS
CONVERSATION, A LITTLE MORE ACTION PLEASE”, SO
IT ONLY MAKES SENSE THAT WE LISTEN TO
THE KING. HERE IT’S NOT JUST ABOUT
GETTING THINGS DONE, BUT DONE
WELL. THAT’S WHY WE WORK
WITH OUR SLEEVES ROLLED
UP - BECAUSE WE KNOW
THINGS WILL GET
Sweaty
Founder
Sweaty
Founder
You have a specific problem to solve in a specifically short time. Or maybe your in-house team has their hands full, and you need extra firepower.
Some call it sprints, we call it quick sweat. Highly focused, concept-driven & strategy-led work.
You are a start-up or SME laying the foundation for marketing. Or you need to level up your in-house team to meet new challenges.
We’ll be your friendly fractional CMO to provide marketing support for your business.
You want an AoR to meet your calendar of marketing needs. Or you have a big marketing team with multiple brief and stakeholders.
This is the off-the-shelf, traditional agency model familiar to most marketers.
AND FINALLY…
SOME QUESTIONS
WE MIGHT HAVE
THE ANSWERS FOR
For those who see the brain as a muscle that needs working out.
No. Only the right to obliterate safe ideas.
Adrian suggests watching Manchester United trying to hold on to a one-goal lead in extra time. James recommends a workout that comprises lifting beer mugs while balancing on barstools.
But are you allergic to success?
We had asked AI what they thought of Sweatshop as a name for the agency. AI hated it. We politely disagreed. Proof that if we use AI without intuition, it’ll be like using a calculator without a grasp of math.
For a workout in the gym, In The End by Linkin Park. For a workout in bed, Apocalypse by Cigarettes After Sex.
Yellow has all the attention. Pink has all the fun. If Yellow met Pink at a club, they would date, get married, and their baby would be named Peaches.
WE WORK HARD
TO MAKE
WORK
HOT
Sweaty
Founder
Sweaty
Founder
As the business landscape evolves, so will your marketing needs. Sweatshop believes that there is no such thing as one size fits all - just like sweatpants. We specialise in solving a brand’s business problems through, but not limited to, communications. Here’s how.
You have a specific problem to solve in a specifically short time. Or maybe your in-house team has their hands full, and you need extra firepower.
Some call it sprints, we call it quick sweat. Highly focused, concept-driven & strategy-led work.
You are a start-up or SME laying the foundation for marketing. Or you need to level up your in-house team to meet new challenges.
We’ll be your friendly fractional CMO to provide marketing support for your business.
You want an AoR to meet your calendar of marketing needs. Or you have a big marketing team with multiple brief and stakeholders.
This is the off-the-shelf, traditional agency model familiar to most marketers.
AND FINALLY…
SOME QUESTIONS
WE MIGHT HAVE
THE ANSWERS FOR
For those who see the brain as a muscle that needs working out.
No. Only the right to obliterate safe ideas.
Adrian suggests watching Manchester United trying to hold on to a one-goal lead in extra time. James recommends a workout that comprises lifting beer mugs while balancing on barstools.
But are you allergic to success?
We had asked AI what they thought of Sweatshop as a name for the agency. AI hated it. We politely disagreed. Proof that if we use AI without intuition, it’ll be like using a calculator without a grasp of math.
For a workout in the gym, In The End by Linkin Park. For a workout in bed, Apocalypse by Cigarettes After Sex.
Yellow has all the attention. Pink has all the fun. If Yellow met Pink at a club, they would date, get married, and their baby would be named Peaches.
Sweaty Founder
CEO
James doesn’t mind the sweat. It’s the thrill and euphoria you get after pushing yourself to the limit. That’s what has driven him over the last 20 years in advertising. He started his career with Ace:Daytons Advertising in 1998, and returned as GM in 2003 after stints at Kinetic Interactive and DDB. He turned the agency around and saw 800% growth in the first year, then doubled that in his second. Never one to rest, he set up GERMS Digital in 2009, an award-winning garnering both local and international awards from Effies to the prestigious One Show. Crowning it off, James was recognised as Creative Agency Head of the Year.
Sweaty Founder
CCO
Adrian loves a good sweat. From the national floorball league to international poker tournaments, he never shies away from pushing himself against the competition. It is with the same spirit that he approaches creativity, making him the first and only Singaporean to win back-to-back D&AD Yellow Pencils - the industry’s most coveted award judged by the industry’s toughest creatives. He spent 17 years across agencies like Ogilvy, Leo Burnett and Publicis where he led work on brands like McDonald’s, Singtel, Tiger Beer, Health Promotion Board, and Scoot. Last year, he steered Publicis as ECD to a historic, first-ever Effie Agency of the Year.
